Eleven contemporary photographers (including Korrie Besems, Morad Bouchakour, Koos Breukel, Margi Geerlinks, Phoebe Maas, Femke de Roos, Andrea Stultiëns, Maarten Wetsema, Thijs Wolzak, Raimond Wouda and Mirjam de Zeeuw) were asked to capture the life of average Dutch families on film. It became a touring exhibition as well as a promotion for the Federation of Art Loaning businesses (FKU). It shows the different cultures, generations and choices in lifestyle of modern day families. Morad Bouchakour and Hanneke Groenteman were the guest curators of the exhibition. Art Ants did the publicity, the organisation of the opening at the CBK in Eindhoven and helped with the production of the magazine “Oog”.